Starbucks India has sparked controversy with its latest woke commercial, prompting calls for boycotts. The company’s new promotion features a heartwarming moment of acceptance between parents and their transgender daughter at a Starbucks store.
The video shows a father initially struggling to come to terms with his child’s transition. However, by the end of the advertisement, he embraces change by ordering a drink in his daughter’s new name.
Starbucks India tweeted the video, saying, “Your name defines who you are… At Starbucks, we love and accept you for who you are. Being yourself means everything to us.” The hashtag #ItStartsWithYourName accompanied the message.
This move has drawn comparisons to Bud Light’s recent controversies, with some critics accusing Starbucks of prioritizing progressive values over customer preferences.
The backlash has led some customers to declare their intention to boycott the coffee chain.
