In a bold move, Kevin Scheunemann, the owner of a Dairy Queen franchise in Wisconsin, put up a sign that has been dubbed “politically incorrect” by some. The sign proudly declares that the restaurant’s staff will continue to say “Merry Christmas,” “Happy Easter,” and “God Bless America,” sparking a heated national debate about freedom of expression and inclusivity.
The sign, which has been up for about four years, also expresses the restaurant’s appreciation for the American flag and military veterans, offering free sundaes on Veterans Day. Scheunemann’s decision to hang the sign was a response to a customer complaint about Christian music playing in the restaurant. While the sign initially received little attention locally, it recently went viral on social media, sparking a fierce debate about the owner’s right to express his views.
Some have praised Scheunemann for his transparency and commitment to his values, while others have criticized the sign as exclusionary and insensitive. However, local business owners and residents have rallied around Scheunemann, arguing that it’s a customer’s choice to enter or not. They see the sign as a reflection of the small community’s values and traditions.
As the debate rages on, Scheunemann remains unapologetic about his decision. He believes that businesses should be free to express their personal beliefs and values, just as individuals are. While some may disagree with his views, Scheunemann’s sign has undoubtedly ignited an important conversation about the role of businesses in expressing personal beliefs and the delicate balance between freedom of expression and inclusivity.
