A message displayed on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, has ignited controversy online. The sign proudly showcases the restaurant’s commitment to traditional holiday greetings and expressions of gratitude to veterans. The message has been a fixture at the restaurant for nearly four years, but it recently gained renewed attention when a tourist posted a picture of it on Facebook.
According to restaurant owner Kevin Scheunemann, the sign was erected in response to a customer complaint about Christian music being played in the restaurant. Scheunemann defends the sign, stating that it transparently reflects his and his staff’s commitment to serving God and country. Despite the recent backlash, the sign has not caused any issues since its initial installation.
The sign’s message has sparked a heated debate online, with some supporting Scheunemann’s decision and others criticizing it for being exclusionary. Local business owners have come out in support of Scheunemann, stating that customers are free to leave if they disagree with the message. The Dairy Queen company has clarified that Scheunemann’s approach does not represent its official stance, emphasizing the importance of treating all customers with respect, regardless of their religious beliefs.