A seemingly innocent license plate has taken the internet by storm after eagle-eyed social media users spotted its hidden meaning. Parked at a shopping center in Perth, the Kia Sportage’s plate read “370HSSV”—but when viewed upside down, it spelled out something much more mischievous.
Shared on Facebook by Jeffrey, the photo quickly went viral, with commenters divided between admiration for the driver’s cleverness and amusement at the cheeky disguise. Western Australia’s transport authorities reject nearly 1,000 personalized plate applications yearly for inappropriate content, but this one slipped through the cracks. Plates like “F4K3 T4XI” and “BUYAGRAM” often get flagged, yet this subtle play on letters managed to avoid detection.
The incident shows how social media can amplify ordinary moments into viral phenomena. Whether the driver meant to spark a reaction or not, their license plate has become an unforgettable internet moment.
